From its beginning, PANDORA jewelry was created with the customer in mind.

The company offers versatile, sophisticated pieces - charm bracelets, rings, necklaces and earrings - in 14K gold, sterling silver and some with semi-precious or precious gems.

Each piece is beautifully handcrafted and finished, and many can be personalized to reflect one's own personal style.

"One Charm For Every Unforgettable Moment"

For most customers, the PANDORA name is synonymous with its classic yet modern charm bracelet that can be customized through the addition of more than 800 charms.

Each charm is made to symbolically capture life's "charmed" or unforgettable moments - such as a cake for a special birthday, a flower to remember a particular summer, or a heart for the love of one's life.

Bracelets can be assembled totally with a woman's signature color in mind to complement her unique sense of fashion.

Over the years, PANDORA has created other timeless jewelry pieces that have remained part of its classic assortment and continue to thrill women around the world.

Necklaces, rings and earrings are available, worn as either matched sets or individual pieces.

Because of the ability to customize its jewelry, PANDORA likes to say that two people create each piece: the designer and the customer